Website & Logo for Voltage Fitness Training

Trent Williams is a personal trainer in Whitehouse, Texas (and unbelievably jacked, believe it or not). After considerable demand from his network, he decided to produce and release a series of workout programs, and commissioned me to design and develop his site for him to host it. Initial designs were created, shown here, which were then adapted during development to fit a new workflow under his business name “Voltage.” (see the live site at His brand is built around the following stylistic elements:

  • Color: True red (#ff0000)
  • Montserrat Bold typeface
  • Montserrat Light typeface
  • Dark, cool photography


  • Quiz-oriented structure that funnels users to their ideal program
  • WooCommerce integration with digital product downloads
  • MailChimp integration to grow mailing list
  • Calendly integration to schedule 1-on-1 interviews with customers
  • Stripe payment processing
  • SSL encryption for secure payment processing