My job is to take a complex and scary process and present it to you in bite-size chunks that are easy to manage. What information would you like to see?
I do things differently than most web designers. I’ve been around entrepreneurs since I was a child, and I know what goes into operating a small business. Instead of building something pretty, I build something that accomplishes an objective: to turn a profit. Here’s how:
I believe that a website should be more than just a showcase of your business. It should be a virtual salesperson that doesn’t take a day off, doesn’t ask for a raise and always manages to convert the traffic you give to it into qualified, high quality leads. Your website will be designed from the ground up with the specific intention of recouping your investment as quickly and as many times over as possible.
The best way to get someone to part with their money is to provide them with stellar service. That’s just a fact of life. Your website will be designed to give that service to your customers in the form of a great experience. Your website will be exactly what your customers need it to be, and it will make them believe that you are going to treat them the same when when they call. Your website isn’t designed for you—it’s designed for your customers.
My websites are easy on the eyes and easy to use. Each one is designed to convert my client’s traffic into my client’s leads. Check out my portfolio to see some of what I’ve done.
Your content is the most important part of your website, but the fact remains that people are busy. I have two solutions available to you. If you don’t mind spending money to save time, I can have your website’s content written by high-performing professional copywriters who live to write content that converts.
However, if you’d rather spend a little time to save your money, I can guide you through the process myself and make sure that we come out of the gate with something that will accomplish your objectives.
Designing a website that looks great is easy. What’s hard is designing a website that looks great and does a job. My tried and tested process will take you from wherever you are now to benefitting from a powerful website that reliably converts traffic to leads.
Think about it: if it’s built correctly and populated with the right content, your website has the potential to be a lethally trained salesperson that never quits, never takes a day off, never asks for a raise and consistently provides you with useful, actionable information that will enable you to make more money. What more could you ask for?
First, I will spend time conducting an in-depth review of your business’s web presence, that of your competition, and of your industry as a whole. I may ask to speak to some of your customers, some of your employees or other business associates. This stage is integral to identifying all the areas where your and your competition’s service is lacking. Armed with this information, we can now develop strategies to provide a user experience that will surpass your customers’ expectations in a way your competition cannot.
Using my research as a staging point, I will begin to cycle through vast amounts of notebook paper with a Pilot G2. If not already determined, I will decide what information your website needs to include and how it should be structured. This will ensure that your website is put together in a way that makes sense for your customers and will allow them to follow your sales process with as little friction as possible, as well as to find whatever they’re looking for with ease.
With your site’s architecture dialed in and a great idea of what we’re going to be building together, it’s time to start compiling your content. I know this can be really difficult, so I’ve got some great resources for your to find quality photographs and killer copy. I can take on as much responsibility for this task as you like, and I’m available to help you out every step of the way.
This is where the magic happens. With your user research and site architecture, the pieces start to fall into place. I’ll create a style guide based on your brand to guide the design, start with some lo-fi wireframes and progress to a completely styled mockup. In the end, you’ll have a functional demo website called a “prototype” that will look exactly like your finished site once it’s developed. You can click around, experiment, make notes and give me feedback to your heart’s content and end up with an accurate image of what to expect.
With your feedback in hand, I’ll continue playing with your site until it’s everything you want it to be. After that, I’ll send it over to my team of user testers who will poke it with a stick looking for broken parts of the user experience and find me some ways to make it even better. Once that’s completed, the site will be ready to develop.
The development process is usually the fastest part of the operation. After about one week, your design will have been developed on a staging server and subjected to another round of testing. I’ll have tested it across all modern browsers and devices to ensure that it looks great across the board, and we’ll be ready to go live. When you give the green light, I’ll take the site live. I’ll handle all of the technical aspects—all you’ll need to focus on is sending visitors!
Once your site is live, I’ll be providing you with a period of support at no cost. This helps to ensure that you are protected against any problems that might crop with or any bugs that need to be fixed. Once your launch period expires, you can manage your site yourself, or retain my services as you prefer.
John did an excellent job on our website! He was clearly very dedicated to the project and very succinct and clear in articulating any technical issues he faced or questions he might have had. We’re very satisfied with the site he built.
I build websites using WordPress and Elementor. It’s versatile, powerful and fast, and the capabilities of each can be expanded to meet virtually any need imaginable.
Absolutely! From the design phase to development, thought is given to your mobile users. In fact, mobile users tend to receive first priority in cases where their numbers will likely be greater than desktop users.
SEO keywords are placed throughout the site and can be modified at any time. Additionally, SEO best practices are adhered to throughout design and development.
I will provide graphics as necessary throughout the site. If you’d like me to create a logo for you as well, I can definitely take care of that for you!
I’m no copywriter, and your copy is one aspect of your website that can make or break it. If you need copy written, I have a number of highly skilled copywriters available to you that can make sure it gets knocked out of the park.
The entire process from start to finish can happen as quickly as two weeks. Most websites are launched in about four weeks.
I don’t outsource any design or development tasks. If requested, I will bring in outside help to assist you with copywriting.
Depending on your needs, the cost of a new website can vary radically. However, I aim to provide a solution that fits the budget of every client I serve.
To get an estimate for yours, head over to the Get Started page. I’d love to hear about what you’re up to!
You will pay a monthly fee between $10 and $50 for your hosting plan (this is paid directly to your hosting provider. I prefer GoDaddy). Should you request one, you may also pay a monthly retainer to me in exchange for management services. You will likely pay at intervals of one year or longer for your domain registration and certificate of security (SSL certificate).
I’m John. I was born and raised in Montana and spent the early part of my life with my nose buried in various books. I’ve always enjoyed art and music, and play drums and guitar. I’ve dabbled in many disciplines over the last five years, but have found that I’m able to make the most positive impact on my country and planet through digital design.