Get 2X more leads OR cut your ad budget by 50%

Download my 45-item conversion checklist now and start keeping more of your money every month.

If you’re running ads, you’re lighting your money on fire

I’m SO tired of seeing my fellow tradespeople—hardworking men and women who provide essential services to their communities—having to work 3x as hard for the exact same money.

One paint contractor I know (let’s call him Jacob) has been in business for 5 years.

In year 2 Jacob was running a 3-man crew and taking home about $150k.

Now he has 10 employees. His business is one of the most sought-after paint contractors in his area, and grosses about $1MM per year.

But he STILL takes home the same $150k.

Even worse, he has to work 3X as hard for it.

Success has literally cut Jacob’s hourly rate by TWO THIRDS.

I hate watching good people suffer like that. Growing your business shouldn’t hurt.

Unfortunately, I haven’t figured out a way to solve the increased work problem for him (yet).

But I HAVE figured out a way to put thousands of dollars of expenses back into his (and your) pocket:

If you’re running paid ads, you’re probably driving the traffic to your website or landing page.

But if you’re like most contractors, you’re lucky to get a lead from 0.5% of your clicks. This is the industry normal for most of the skilled trades.

Say you send 10,000 users a month to your site for $1 per click. You have a 0.5% conversion rate, so you get 50 leads. Not bad—but only good enough to justify the expense. Barely.

But what if you could double that to 1%? Then you’d suddenly have a choice:

Spend the same $10k a month, but get 100 leads instead of 50…

OR keep the same 50 leads, but cut your ad budget in HALF to acquire them. This option keeps your workload steady…

And puts $5,000 right back into your operating account.

Every single month.

This might sound difficult, maybe even impossible for some of you.

But I promise you, getting your conversion rate from 0.5% to 1% is RIDICULOUSLY easy. Even figures from 2% to 5% or more are achievable.

And I wrote a FREE checklist that will help you get results as fast as next week. Here’s how it works:

1. Audit your landing page

Compare your site against the checklist, and make a list of everything that needs to be fixed.

2. Make your changes

Make a copy of your landing page, run through the checklist and make your edits, then copy it back.

3. Track your results

Analyze your traffic and interpret it. Marketing is a science, and science is predictable. Your profits are too.

It all starts with auditing your site

And this checklist will show you exactly how. I’ve used it with 3 clients in just the last 30 days, and I promise you that you’ll see results, even with minimal effort.

Take a couple hours over the weekend to run through this checklist and improve your site. If you don’t, you’re just going to keep burning huge chunks of your money.

Not just the money you’re spending for wasted clicks that never turn into deals—but also the money you COULD have had if you’d closed the deals you missed out on.

Tradesmen work hard. Entrepreneurs take big risks. And contractors do both. You deserve to keep more of your money at the end of the year—not to be penalized for growing your business.

Optimize your site today and start keeping more of your money.

©2023 John Kakuk, All Rights Reserved