Coyote Racing

Logo for Coyote Racing

These materials were built for a German auto racer based in Atlanta. He wanted his vehicle competing in a battle of tug-of-war with a Mustang… and his winning, of course. We also ended up constructing a clean and elegant logo to use alongside his other brand materials.

The Sketches

The Final Logo

This was the final logo Antonio selected. It features a simple filled outline of an inverted V-oriented engine, and is a solid color throughout except for the outline of the pulley on the right, which is a linear gradient that fades from solid at 100% opacity to solid at 0% opacity on both sides. The logotype is set in Proxima Nova.

Coyote Racing